Major Requirements

Students can tailor the business major to complement their strengths and interests by choosing an emphasis in one or more of the following areas: finance, marketing research, consumer marketing, public relations, marketing management, human resources, or sports administration. The business faculty assists students in developing critical, analytical, interpersonal, and professional skills as they prepare to be contributing men and women in organizations and in society.Case studies and practicums provide a practical opportunity to hone your communication and critical thinking skills. Setting it apart from other programs, our major emphasizes Christian stewardship and service to others in work, church, and community.

Opportunities

Entry into the Major

Pre-major courses:

• MATH111 College Algebra or higher (prerequisite for MATH120 Introduction to Statistics)
• PSYC110 General Psychology or PSYC120 Human Growth and Development

Core Requirements

Required lower division courses:

• ACCT207 Accounting I
• ACCT208 Accounting II
• ECON203 Principles of Macroeconomics
• ECON204 Principles of Microeconomics
• MATH120 Introduction to Statistics

Required upper division courses:

• BUSN307 Business Communications
• BUSN310 Principles of Management
• BUSN330 Principles of Marketing
• BUSN350 Principles of Finance
• BUSN360 Business Ethics 
  or PHIL204 Ethics
• BUSN470 Administrative Policy
• ECON330 Comparative Economic Systems
• MISY300 Software Applications

Major Electives

Students choose four electives, at least three of which must be BUSN courses, from the following:

• ARTS336 Graphic Design III: Introduction to Web Design
• BUSN333 Consumer Behavior
• BUSN351 Financial Institutions
• BUSN352 Investments
• BUSN370 Legal Aspects of Business and Sport
• BUSN410 Leadership and Organizational Change
• BUSN420 Managing Human Resources
• BUSN430 Entertainment and Sport Marketing
• BUSN431 Integrated Marketing Communication
• BUSN440 Marketing Strategy
• BUSN450 Risk Management
• BUSN460 Advanced Finance
• BUSN471 Sport Administration
• BUSN480 Topics in Business
• BUSNIND Independent Study in Business
• COMM318 Small Group Communication
• COMM360 Visual Communication
• COMM370 Organizational Communication
• COMM375 Public Relations and Advertising
• PSYC312 Industrial and Organizational Psychology
• SOCL320 Research Methods in Social Sciences
• SOCL330 American Minorities

Internship/Practicum

Optional experiential (1-9) credits:

• BUSN399 Business Practicum
• BUSN499 Business Internship

Area of Emphasis

General Business Administration

• One elective each from Finance, Marketing, Management (3 cr. each)
• BUSN480 Topics in Business

Finance

• BUSN351 Financial Institutions
• BUSN352 Investments
• BUSN450 Risk Management
• BUSN460 Advanced Finance

Marketing Research

• BUSN333 Consumer Behavior
• BUSN431 Integrated Marketing Communication
• BUSN440 Marketing Strategy
• SOCL320 Research Methods in Social Sciences

Consumer Marketing

• BUSN333 Consumer Behavior
• BUSN431 Integrated Marketing Communication
• BUSN440 Marketing Strategy
• SOCL330 American Minorities
  

PR/Marketing Promotion

• BUSN333 Consumer Behavior
• BUSN431 Integrated Marketing Communication
• BUSN440 Marketing Strategy
• COMM375 Public Relations and Advertising
• Recommended: ARTS336 Graphics Design III: Introduction to Web Design

Marketing Management

• BUSN333 Consumer Behavior
  or BUSN431 Integrated Marketing Communication
• BUSN352 Investments
  or BUSN450 Risk Management
• BUSN410 Leadership and Organizational Change
  or BUSN420 Managing Human Resources
• BUSN440 Marketing Strategy

Human Resources/Organizational Development

• BUSN410 Leadership and Organizational Change
• BUSN420 Managing Human Resources
• COMM318 Small Group Communication
  or SOCL320 Research Methods in Social Sciences
• COMM370 Organizational Communication
  or PSYC312 Industrial Organizational Psychology
• Recommended: SOCL330 American Minorities
  

Management

• BUSN410 Leadership and Organizational Change
  or BUSN420 Managing Human Resources
• BUSN352 Investments
  or BUSN450 Risk Management
• BUSN440 Marketing Strategy
  or BUSN480 Topics in Business
• COMM318 Small Group Communication
  or COMM370 Organizational Communication

Sport Management

• BUSN333 Consumer Behavior
• BUSN370 Legal Aspects of Business and Sport
• BUSN430 Enterainment and Sport Marketing
• BUSN471 Sport Administration 
  or BUSN499 Business Internship