Bethany's Business Administration major ties the concepts of liberal arts to a comprehensive business program emphasizing Christian stewardship. As a student, you will gain a thorough foundation in accounting, finance, marketing, management, and economics. In addition, you will examine current ethical, social, political, and economic challenges that play a role in the work environment. Case studies and practicums provide a practical opportunity to hone your communication and critical thinking skills, attributes that are sought by employers. A focus on stewardship of time, talents, and treasures throughout the program of study prepares business graduates for leadership roles in both profit and non-profit organizations, the church, and the community.

Students can tailor the business major to complement their strengths and interests by choosing an emphasis in one or more of the following areas: Finance, Marketing Research, Consumer Marketing, Public Relations, Marketing Management, Human Resources, or Sports Administration.

Opportunities for a Bethany Business Administration major graduate abound. For example, the student could choose a career as a credit analyst, mortgage loan closer, financial service consultant, audit analyst, small business manager, human resource manager, insurance account executive, public relations coordinator, marketing analyst, advertising account executive, event marketing, promotional marketing manager, facilities manager, or project coodinator manager.

Entry into the Major

Pre-major courses:

• MATH110 Math Problem Solving or MATH111 College Algebra
• PHIL204 Ethics
• PSYC210 General Psychology or PSYC220 Human Growth and Development
• Recommended: SOCL101 Introduction to Sociology

Core Requirements

Required lower division courses:

• ACCT207 Accounting I
• ACCT208 Accounting II
• ECON203 Principles of Macroeconomics
• ECON204 Principles of Microeconomics
• MATH120 Introduction to Statistics

Required upper division courses:

• BUSN307 Business Communications
• BUSN310 Principles of Management
• BUSN330 Principles of Marketing
• BUSN350 Principles of Finance
• BUSN470 Administrative Policy
• ECON330 Comparative Economic Systems
• MISY300 Software Applications

Major Electives

Students choose four electives, at least three of which must be BUSN courses, from the following:

• ARTS336 Graphics for the World Wide Web
• BUSN333 Consumer Behavior
• BUSN351 Financial Institutions
• BUSN352 Investments
• BUSN370 Legal Aspects of Sports
• BUSN410 Leadership and Organizational Change
• BUSN420 Managing Human Resources
• BUSN430 Sport Marketing
• BUSN431 Integrated Marketing Communication
• BUSN440 Marketing Strategy
• BUSN450 Risk Management
• BUSN460 Advanced Financial Management
• BUSN471 Sport Administration
• BUSN480 Topics in Business
• BUSNIND Independent Study in Business
• COMM318 Small Group Communication
• COMM360 Visual Communication
• COMM370 Organizational Communication
• PSYC410 Industrial and Organizational Psychology
• SOCL320 Research Methods in Social Sciences
• SOCL330 American Minorities
• SOCL350 Aging in Society

Internship/Practicum

Optional experiential (1-9) credits:

• BUSN399 Business Practicum
• BUSN499 Business Internship

Area of Emphasis

General Business Administration

• One elective each from Finance, Marketing, Management (3 cr. each)
• BUSN480 Topics in Business

Finance

• BUSN351 Financial Institutions
• BUSN352 Investments
• BUSN450 Risk Management
• BUSN460 Advanced Financial Management

Marketing Research

• BUSN333 Consumer Behavior
• BUSN431 Integrated Marketing Communication
• BUSN440 Marketing Strategy
• SOCL320 Research Methods in Social Sciences

Consumer Marketing

• BUSN333 Consumer Behavior
• BUSN440 Marketing Strategy
• BUSN431 Integrated Marketing Communication
• SOCL330 American Minorities or SOCL350 Aging in Society

PR/Marketing Promotion

• BUSN333 Consumer Behavior
• BUSN431 Integrated Marketing Communication
• BUSN440 Marketing Strategy
• COMM360 Visual Communication
• Recommended: ARTS336 Graphics for the World Wide Web

Marketing Management

• BUSN333 Consumer Behavior or BUSN431 Integrated Marketing Communication
• BUSN352 Investments or BUSN450 Risk Management
• BUSN410 Leadership and Organizational Change or BUSN420 Managing Human Resources
• BUSN440 Marketing Strategy

Human Resources/Organizational Development

• BUSN410 Leadership and Organizational Change
• BUSN420 Managing Human Resources
• COMM318 Small Group Communication or SOCL320 Research Methods in Social Sciences
• COMM370 Organizational Communication or PSYC410 Industrial/Organizational Psychology
• Recommended: SOCL330 American Minorities|3 cr.]] or SOCL350 Aging in Society

Management

• BUSN410 Leadership and Organizational Change or BUSN420 Managing Human Resources
• BUSN352 Investments or BUSN450 Risk Management
• BUSN440 Marketing Strategy or BUSN480 Topics in Business
• COMM318 Small Group Communication or COMM370 Organizational Communication

Sport Management

• BUSN333 Consumer Behavior
• BUSN370 Legal Aspects of Sports
• BUSN430 Sport Marketing
• BUSN471 Sport Administration